Ferrell, O. C. <br/><br/>
Marketing management strategies / 
O. C. Ferrell, Michael D. Hartline 
 - 5th ed. 
 -  South-Western Cengage Learning  2011 
<br/><br/>20066 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Fer