TY  - GEN
AU  - Ferrell, O. C.
AU  - Hartline, Michael D.
TI  - Marketing management strategies
AV  - HF5415.13 Fer
PY  - 2011///
PB  - South-Western Cengage Learning
KW  - Marketing - Management
KW  - Strategic planning
N1  - 20066
ER  -