Bateson, John E. G. <br/><br/>
Services marketing / 
John E. G. Bateson, K. Douglas Hoffman 
 - 4th ed. 
 -  South-Western Cengage Learning  2011 
<br/><br/>20077 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions - Marketing<br/>Service industries - Marketing<br/>Customer service
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Bat