TY  - GEN
AU  - Bateson, John E. G.
AU  - Hoffman, K. Douglas
TI  - Services marketing
SN  - 9780538476454
AV  - HD9980.5 Bat
PY  - 2011///
PB  - South-Western Cengage Learning
KW  - Professions - Marketing
KW  - Service industries - Marketing
KW  - Customer service
N1  - 20077
ER  -