D'Aveni, Richard A. <br/><br/>
Beating the commodity trap : how to maximize your competitive position and increase your pricing power / 
Richard A. D'Aveni 
 -  Harvard Business Press  2010 
<br/><br/>20209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products<br/>Consumption (Economics)<br/>Strategic planning<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF1040.7  / Dav