TY  - GEN
AU  - D'Aveni, Richard A.
TI  - Beating the commodity trap : how to maximize your competitive position and increase your pricing power
AV  - HF1040.7 Dav
PY  - 2010///
PB  - Harvard Business Press
KW  - Commercial products
KW  - Consumption (Economics)
KW  - Strategic planning
KW  - Competition
N1  - 20209
ER  -