Baran, Stanley J. <br/><br/>
Mass communication theory : foundations, ferment, and future / 
Stanley J. Baran, Dennis K. Davis 
 - 6th ed. 
 -  Wadsworth Cengage Learning  2012 
<br/><br/>20282 
<br/><br/><label>ISBN: </label>9780495902904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90  / Bar