Ries, Al. <br/><br/>
Bottom-up marketing / 
by Al Ries and Jack Trout. 
 -  McGraw-Hill  1989. 
<br/><br/>4309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415  / Rie.