TY  - GEN
AU  - Govindarajan, Vijay
AU  - Trimble, Chris
TI  - (The) other side of innovation : solving the execution challenge
AV  - HD45 Gov
PY  - 2010///
PB  - Harvard Business Review Press
KW  - Technological innovations - Management
KW  - Industrial management
KW  - Strategic planning
N1  - 20496
ER  -