TY  - GEN
AU  - Harvard business review
TI  - Harvard business review on reinventing your marketing 
AV  - HF5415 Har
PY  - 2011///
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Marketing - Management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - 20527
ER  -