TY  - GEN
AU  - Bradley, Anthony J.
AU  - McDonald, Mark P.
TI  - (The) social organization : how to use social media to tap the collective genius of your customers and employees
AV  - HD30.19 Bra
PY  - 2011///
PB  - Harvard Business Review Press
KW  - Management - Social aspects
KW  - Social media
KW  - Industrial sociology
N1  - 20669
ER  -