TY - GEN AU - Fisher, Ken AU - Hoffmans, Lara TI - Markets never forget (but people do) : how your memory is costing you money - and why this time isn't different AV - HG4521 Fis PY - 2012/// PB - J. Wiley KW - Investments KW - Portfolio management KW - Finance, Personal N1 - 20712 ER -