TY  - GEN
AU  - Dess, Gregory G.
AU  - Lumpkin, G. T.
AU  - Eisner, Alan B.
TI  - Strategic management : text and cases
AV  - HD30.28 Des
PY  - 2010///
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Strategic planning - Case studies
N1  - 20748
ER  -