Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 14th global ed. 
 -  Pearson  2012 
<br/><br/>20880 
<br/><br/><label>ISBN: </label>9780273753360 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Kot