Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / 
George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel 
 - 9th ed. 
 -  McGraw-Hill/Irwin  2012 
<br/><br/>20966 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / Bel