TY  - GEN
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780071314404
AV  - HF5823 Bel
PY  - 2012///
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 20966
ER  -