Moriarty, Sandra <br/><br/>
Advertising and IMC : principles and practice / 
Sandra Moriarty, Nancy Mitchell, William Wells 
 - 9th global ed. 
 -  Pearson  2012 
<br/><br/>21048 
<br/><br/><label>ISBN: </label>9780273752929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / Mor