TY  - GEN
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising and IMC : principles and practice
SN  - 9780273752929
AV  - HF5821 Mor
PY  - 2012///
PB  - Pearson
KW  - Advertising
N1  - 21048
ER  -