TY - GEN AU - Wells, Tina TI - Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers AV - HF5415.332 Y66Wel PY - 2011/// PB - J. Wiley KW - Young consumers - United States - Attitudes KW - Generation Y - United States - Attitudes KW - Marketing N1 - 21090 ER -