Jobber, David <br/><br/>
Principles and practice of marketing / 
David Jobber 
 - 6th ed. 
 -  McGraw-Hill  2010 
<br/><br/>21091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Europe - Case studies
<br/><br/><label>LC Class. No.: </label>HF5415  / Job