TY  - GEN
AU  - Morgan, John
TI  - Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition
AV  - HF5415.1255 Mor
PY  - 2012///
PB  - J. Wiley
KW  - Branding (Marketing)
N1  - 21200
ER  -