Nagle, Thomas T. <br/><br/>
(The) strategy and tactics of pricing : a guide to growing more profitably / 
Thomas T. Nagle, John E. Hogan, Joseph Zale 
 - 5th ed. 
 -  Pearson  2011 
<br/><br/>21209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Marketing - Decision making
<br/><br/><label>LC Class. No.: </label>HF5416.5  / Nag