TY  - GEN
AU  - Nagle, Thomas T.
AU  - Hogan, John E.
AU  - Zale, Joseph
TI  - (The) strategy and tactics of pricing : a guide to growing more profitably
AV  - HF5416.5 Nag
PY  - 2011///
PB  - Pearson
KW  - Pricing
KW  - Marketing - Decision making
N1  - 21209
ER  -