Media management : leveraging content for profitable growth / 
Andrej Vizjak, Max Ringlstetter 
 -  Springer  2003 
<br/><br/>21228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media - Management<br/>Mass media - Economic aspects
<br/><br/><label>LC Class. No.: </label>P96  / M34Med