TY  - GEN
AU  - Vizjak, Andrej
AU  - Ringlstetter, Max
TI  - Media management : leveraging content for profitable growth
AV  - P96 M34Med
PY  - 2003///
PB  - Springer
KW  - Mass media - Management
KW  - Mass media - Economic aspects
N1  - 21228
ER  -