TY  - GEN
AU  - Stelzner, Michael A.
TI  - Launch : how to quickly propel your business beyond the competition
AV  - HF5415 Ste
PY  - 2011///
PB  - J. Wiley
KW  - Marketing
KW  - Marketing management
KW  - Customer relations - Management
KW  - Business networks - Management
KW  - Industrial promotion
N1  - 21280
ER  -