Rosenbaum-Elliott, Richard <br/><br/>
Strategic brand management / 
Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan 
 - 2nd ed. 
 -  Oxford Unviersity Press  2011 
<br/><br/>21354 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.15  / Ros