TY  - GEN
AU  - Rosenbaum-Elliott, Richard
AU  - Percy, Larry
AU  - Pervan, Simon
TI  - Strategic brand management
AV  - HF5415.15 Ros
PY  - 2011///
PB  - Oxford Unviersity Press
KW  - Product management
KW  - Strategic planning
N1  - 21354
ER  -