Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer, Ravi Dhar 
 - 4th ed. 
 -  Pearson  2011 
<br/><br/>21391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Win