Sharp, Byron <br/><br/>
How brands grow : what marketers don't know / 
Byron Sharp and the researchers of Ehrenberg-Bass Institute 
 -  Oxford University Press  2010 
<br/><br/>21398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Branding (Marketing)<br/>Brand name products - Management
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / Sha