TY  - GEN
AU  - Sharp, Byron
TI  - How brands grow : what marketers don't know
AV  - HF5415.1255 Sha
PY  - 2010///
PB  - Oxford University Press
KW  - Marketing
KW  - Branding (Marketing)
KW  - Brand name products - Management
N1  - 21398
ER  -