Alon, Ilan <br/><br/>
Global marketing : contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe with Donata Vianelli 
 -  McGraw-Hill/Irwin  2013 
<br/><br/>21443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF1416  / Alo