TY  - GEN
AU  - Alon, Ilan
AU  - Jaffe, Eugene
TI  - Global marketing : contemporary theory, practice, and cases
AV  - HF1416 Alo
PY  - 2013///
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Export marketing - Case studies
N1  - 21443
ER  -