TY  - GEN
AU  - Mason, Hugh
AU  - Chong, Mark
TI  - Brainfruit : turning creativity into cash from East to West
AV  - HD53 Mas
PY  - 2012///
PB  - McGraw-Hill
KW  - New business enterprises
KW  - Creative ability in business
KW  - Success in business
N1  - 21515
ER  -