TY  - GEN
AU  - Semenik, Richard J.
TI  - Advertising and promotions : an integrated brand approach
SN  - 9780538479868
AV  - HF5823 Adv
PY  - 2012///
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - 21604
ER  -