Hindle, Tim. <br/><br/>
Field guide to marketing : a glossary of essential tools and concepts for todays manager / 
Chief contributor Tim Hindle; edited by Alistair D. Williamson. 
 -  Harvard Business School Press  1994. 
<br/><br/>4548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionaries.<br/>Marketing - Management - Dictionaries.
<br/><br/><label>LC Class. No.: </label>HF5412  / Hin.