TY  - GEN
AU  - Hindle, Tim.
AU  - Williamson, Alistair D.
TI  - Field guide to marketing : a glossary of essential tools and concepts for todays manager
AV  - HF5412 Hin.
PY  - 1994///
PB  - Harvard Business School Press
KW  - Marketing - Dictionaries
KW  - Marketing - Management - Dictionaries
N1  - 4548
ER  -