TY  - GEN
AU  - Holt, Douglas
AU  - Cameron, Douglas
TI  - Cultural strategy : using innovative ideologies to build breakthrough brands
AV  - HF5415.1255 Hol
PY  - 2010///
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Marketing - Social aspects
KW  - Branding (Marketing) - Case studies
N1  - 21712
ER  -