TY  - GEN
AU  - Dahlen, Micael
AU  - Lange, Fredrik
AU  - Smith, Terry
TI  - Marketing communications : a brand narrative approach
AV  - HF5415.123 Dah
PY  - 2010///
PB  - J. Wiley
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - 21758
ER  -