Michaelson, Gerald A. <br/><br/>
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / 
Gerald A. Michaelson with Steven W. Michaelson 
 -  McGraw-Hill  2004 
<br/><br/>21817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sunzi, 6th cent. B.C. Sunzi bing fa
<br/><br/><label>LC Class. No.: </label>HF  / 5415