TY  - GEN
AU  - Michaelson, Gerald A.
TI  - Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers
AV  - HF 5415
PY  - 2004///
PB  - McGraw-Hill
KW  - Marketing
KW  - Sunzi, 6th cent. B.C. Sunzi bing fa
N1  - 21817
ER  -