Post, Karen <br/><br/>
Brand turnaround : how brands gone bad returned to glory ... and the seven game changers that made the difference / 
Karen Post 
 -  McGraw-Hill  2012 
<br/><br/>21867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Technological innovations - Management
<br/><br/><label>LC Class. No.: </label>HD  / 69