TY  - GEN
AU  - Post, Karen
TI  - Brand turnaround : how brands gone bad returned to glory ... and the seven game changers that made the difference
AV  - HD 69
PY  - 2012///
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations - Management
N1  - 21867
ER  -