TY  - GEN
AU  - Liker, Jeffrey K.
AU  - Ogden, Timothy
TI  - Toyota under fire : lessons for turning  crisis into opportunity
AV  - TL 278
PY  - 2011///
PB  - McGraw-Hill
KW  - Toyota Jidosha Kogya Kabushiki Kaisha
KW  - Corporate culture
KW  - Organizational effectiveness
KW  - Automobile industry and trade - Japan
N1  - 21881
ER  -