Kimmel, Allan J. <br/><br/>
Connecting with consumers : marketing for marketplace realities / 
Allan J. Kimmel 
 -  Oxford University Press  2010 
<br/><br/>21980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Technological innovations<br/>Marketing - Case studies
<br/><br/><label>LC Class. No.: </label>HF  / 5415