Delahaye Paine, Katie <br/><br/>
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / 
Katie Delahaye Paine 
 -  J. Wiley  2011 
<br/><br/>22017 
<br/><br/><label>ISBN: </label>9780470920107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services - Research<br/>Social media - Research<br/>Measurement
<br/><br/><label>LC Class. No.: </label>HF  / 5415.5