TY  - GEN
AU  - Delahaye Paine, Katie
TI  - Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
SN  - 9780470920107
AV  - HF 5415.5
PY  - 2011///
PB  - J. Wiley
KW  - Customer services - Research
KW  - Social media - Research
KW  - Measurement
N1  - 22017
ER  -