Kotler, Philip. <br/><br/>
Marketing management : analysis, planning, implementation, and control / 
Philip Kotler. 
 - 8th ed. 
 -  Prentice-Hall  1994. 
<br/><br/>4599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Kot.