Kotler, Philip. <br/><br/>
Social marketing : strategies for changing public behavior / 
Philip Kotler, Eduardo L. Roberto. 
 -  Free Press  1989. 
<br/><br/>4601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / Kot.