TY - GEN AU - Hutt, Michael D. AU - Speh, Thomas W. TI - Business marketing management : B2B SN - 9781133189572 AV - HF 5415.13 PY - 2013/// PB - South-Western Cengage Learning KW - Marketing - Management KW - Industrial marketing - Management KW - Marketing - Management - Case studies KW - Industrial marketing - Management - Case studies N1 - 22097 ER -